Our pineapple tarts sell out every Chinese New Year because they’re baked in limited batches, made with real butter and home-cooked pineapple filling, and prepared specifically for gifting - not mass production.
Every Chinese New Year, there’s one thing our regulars ask about before anything else:
 “Are the pineapple tarts back?”
And every year, the answer comes with a quiet reminder - limited quantity only, please order ASAP.
Here’s the story behind TCH’s pineapple tarts, why they’ve sold out every single year, and what makes them different from the rest.
How long has The Chic Habitat been making pineapple tarts?

The recipe has been with us for 30 years and is part of our Chinese New Year tradition. It has been refined over time rather than replaced. The same recipe, method, and hands remain behind the baking, allowing the taste to stay familiar to returning customers.
What makes these pineapple tarts different from others?
The difference lies in the ingredients and process.
- Made with real butter, never margarine
- Home-cooked pineapple filling, prepared in-house
- Premium ingredients only, with no shortcuts
- Balanced filling that is fragrant, not overpowering
- Rich aroma with a tender bite and a clean finish
You’ll notice it the moment you open the box before the first bite.
Are the pineapple tarts suitable for gifting?

Yes. Gifting remains at the core of The Chic Habitat.
The pineapple tarts are packed neatly, securely, and festively, making them suitable for gifting the moment they arrive. No additional wrapping is required.
They are commonly chosen for:
- visiting relatives during Chinese New Year
- festive gift exchanges
- client and corporate gifting
- or...self-snacking
A Quiet CNY Favourite
We don’t bake these all year round. We don’t overproduce them. And once they’re gone, they’re gone. That’s exactly why they’ve become a yearly must-have for so many.
Frequently Asked Questions by Our Customers
Are the pineapple tarts baked fresh every year?
Yes. All pineapple tarts are baked fresh specifically for Chinese New Year each year.
Do the pineapple tarts sell out every year?
Yes. Since they were first introduced, they have sold out every Chinese New Year due to limited production.
Is real butter used instead of margarine?
Yes. Only real butter is used in the pastry.
Is the pineapple filling prepared in-house?
Yes. The pineapple filling is home-cooked in-house.
Are the pineapple tarts ready for gifting?
Yes. They are packed in festive, sturdy packaging suitable for gifting without additional wrapping.
Ready When You Are
If pineapple tarts are part of your Chinese New Year tradition, ours are baked in limited batches every year. Once ordering slots are filled, we won’t be restocking.
👉Add to cart right now.